Client: JBG – Consulta Externa

Junta de Beneficencia de Guayaquil launched an aggressive campaign offering very affordable prices for outpatient consultations, with the goal of making healthcare accessible to everyone. We developed a series of videos and supporting content for social media, digital channels, and OTH media, all under the concept «Feeling good is within your reach.» This campaign was designed to effectively communicate the great opportunity to access quality healthcare services at affordable prices, ensuring that the community was well-informed and motivated to take advantage of these benefits. With this strategy, we aimed to strengthen the Junta de Beneficencia’s commitment to the well-being of the population, making medical care more accessible and equitable.