Client: JBG – Blood Bank

For the Blood Bank of the Junta de Beneficencia de Guayaquil, we designed a modern logo that symbolizes hope and life. This logo is based on two drops of blood that come together to form a heart, representing the vital connection between the donor and the patient. As the drops merge, they create a heart that beats strongly, symbolizing a new chance to live. This design not only highlights the importance of blood donation but also the powerful bond of solidarity and life that is created through this altruistic act.